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Shopping & Markets

Do you buy new products only after the old ones are broken? TAU's recent research discovered a lot of consumers "help" their products break down so that they'll be guilt-free to purchase something new.

Participating Tel Aviv University Researchers:

Prof. Yaniv Shani

Coller School of Management

Tel Aviv University

Prof. Shai Danziger

Coller School of Management

Tel Aviv University

Start-Up City

Recruiting Tech to save lives – TAU researchers created a new technology using artificial intelligence to identify patients at risk for serious illness, before they even become symptomatic!

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Masada & The Dead Sea

What’s left to discover in Israel’s most popular and majestic national park? In the past few years, TAU’s excavators discovered two Herodian cisterns, indicative of the presence of vineyards, and red-letter writing in Palestinian Aramaic that reads “Lord Jesus.” What else will they find on the legendary mountain?

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Tel Aviv – Jerusalem

The old testament in service of science – A joint study by Tel Aviv University, The Hebrew University, and Israel Antique Authority, recreated the Earth’s magnetic field on the day the Temple of Jerusalem
was destroyed in 586 BC. Relics from “The City of David” were evaluated
in a paleomagnetic lab and researchers were able to pinpoint a date, matching the old testament accounts.

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Cultural Entertainment

Can virtual reality change the way we enjoy theatre plays? That is one of the questions TAU researchers are exploring in the “Act, Play, Game,” our new Innovation Lab, using interdisciplinary methods with digital and virtual reality devices.

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